- Plan and execute digital marketing and content strategy, including (not limited to) clutter breaking and engaging social media campaigns, website content, community building initiatives, outreach programs, display advertising campaigns etc.
- Enhance brand awareness as well as driving website traffic and acquiring customers / lead gen.
- Generate online behavioral insights and turn them into action plans to improve customer engagement.
- Implement SEO and social media strategies to drive traffic to the brand website .
- Be able to monitor and measure key metrics; Provide concise, timely & accurate reporting, including brand tracks and ad performance reports as needed.
- Compute ROI of digital campaigns and draw recommendations to optimize paid media campaign results to ensure lowest cost of acquisition.
- 8-12 years of experience in digital marketing (should have understanding of the entire gamut of digital marketing activities) .
- B2B marketing experience is a plus but not mandatory.
- MBA / PG in marketing is preferred .
- Strong analytical bent of mind; experience in leading and managing social media, influencer and display advertising campaigns, content marketing and SEO .
- Exposure to website analytics tools (e.g., Google Analytics etc.).
- Be up to date with the latest trends and best practices in digital marketing and effectiveness.
Head of Marketing
Job Type: Full time Experience: 8- 12 years Hyderabad
We are looking for a head of digital marketing who will be responsible for developing and executing the brand’s digital marketing strategy. The ideal candidate will be creative, analytical, and metrics driven.