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    Head of Marketing

    Job Type: Full time  Experience: 8- 12 years Hyderabad

    Job Responsibilities:

    We are looking for a head of digital marketing who will be responsible for developing and executing the brand’s digital marketing strategy. The ideal candidate will be creative, analytical, and metrics driven.

  • Plan and execute digital marketing and content strategy, including (not limited to) clutter breaking and engaging social media campaigns, website content, community building initiatives, outreach programs, display advertising campaigns etc.
  • Enhance brand awareness as well as driving website traffic and acquiring customers / lead gen.
  • Generate online behavioral insights and turn them into action plans to improve customer engagement.
  • Implement SEO and social media strategies to drive traffic to the brand website .
  • Be able to monitor and measure key metrics; Provide concise, timely & accurate reporting, including brand tracks and ad performance reports as needed.
  • Compute ROI of digital campaigns and draw recommendations to optimize paid media campaign results to ensure lowest cost of acquisition.
  • Required Experience:

  • 8-12 years of experience in digital marketing (should have understanding of the entire gamut of digital marketing activities) .
  • B2B marketing experience is a plus but not mandatory.
  • MBA / PG in marketing is preferred .
  • Strong analytical bent of mind; experience in leading and managing social media, influencer and display advertising campaigns, content marketing and SEO .
  • Exposure to website analytics tools (e.g., Google Analytics etc.).
  • Be up to date with the latest trends and best practices in digital marketing and effectiveness.